Comparing Videos on Vine vs Instagram

What’s better when producing videos, Vine or Instagram?

Instagram recently released a video production feature. Does this mean the amount of Vine app users will slowly diminish?  I’d have to disagree.  There are pros and cons to both video production applications.  This will obviously result in different types of users.  Which application will you use to when captivating your audience?

1. Time

First, let’s address the ads that display before watching a YouTube video. Be honest. Do you eagerly wait to press “skip ad”?  Hold on… You have to sit through at least 5 seconds of a ridiculous lipstick advertisement before viewing Buffalo Bill’s, C.J. Spiller, score a rushing touchdown?? Feel like it takes forever to have 5 seconds go by?  That’s because our time is precious. More often than not, we’ll watch those first five seconds just to hit “skip ad”.  But the 30 second advertisements that you’re forced to watch? Forget it… I’ll put that advertisement on mute, and check my Facebook real quick!  See where I’m goin’ here?

Instagram allots 15 seconds of film time.  Vine limits the video to 6 seconds.  Truth is, you need to limit your message or presentation.  Public’s majority is not setting aside 15 seconds to watch an entire business advertisement.  You need to be fast and captivating, fresh and new.  6 seconds is longer than you think.  It gives you ample opportunities to send effective messages.

We live in a world where everything is within arm’s reach, including: a remote to change the channel when a stodgy commercial comes on; the “skip” button to refrain from watching a content-lacked video; and the mouse to navigate away from a monotonous website.  Business owners need to engage their customers with something short, sweet and to the point. Eh hem, VINE!

When asked to choose between the two, Vine ranked high in comparison to Instagram. Vine’s main attraction: time! Kate Glennon, Vendor Management for Residential Valuation Services at Wells Fargo, indicated she enjoyed using Vine over Instagram because, “[Vine is] short, funny and shocking!”  Vine member, Colleen Hawkins had a similar perspective, articulating Instagram as lengthy and, “my attention span doesn’t last that long.”

Yes! Instagram offers more video time. BE CAREFUL! Our society is looking for quick answers and entertainment! Instagram’s extra time may not be as enticing to your customers, as it may seem to you.

2. Filters

Vine users: Isn’t the world already beautiful enough as it is? Do we really have to trick one another with every single post? Is it not considered contemporary work to simply produce a pure video, without FX filters? The grass really isn’t that green. The sky above my head isn’t that blue. So is the product your advertising really that awesome?  Well…

I have to disagree. I’m giving the gold to Instagram on this one. Filters are fun.Greater amounts of videos containing filters are more appealing. I wish the app would step up its filter game even more! Instagram, can you consider offering more options to your dedicated members? Maybe let us choose and apply your various filters, to every individual segment within our video?

3. Development

Vine offers one of the best options when shooting and developing a video. The GHOST feature! This gives you the ability to set your last shot as the focal point of your next. Additionally, the “loop” component is the gift that keeps on giving! It grants your viewers access to watch the video over and over.

But sorry hipsters and nonconformists… Instagram holds the ultimate option: uploading film from your camera roll. No need to go into detail about the usefulness this function; we all know it’s prestigious.  It gives you the ability to upload old videos, new videos, combine videos, etc.  Props, Instagram!

4. Users & Making the Right Choice

There’s a reason why Vine and Instagram have different types of users! It’s the diverse video types produced from the two applications. These two apps have completely different feels to the final outcome of their produced videos.

Vine wins in sharing. Like Twitter and Facebook (which Vine can share on too), Vine users can “ReVine” posts. Allowing users share other members’ videos on their own page is key. Do you know what that means?! This gives you and your business a chance for more exposure! And members can share your video by email, URL links, and even text message! THAT’S PRETTY NEAT! Hey Instagram, can you do that??

Nope. Instagram doesn’t offer that feature… But why would they think they had to with over 130 million users? Okay, that’s a lot. Plus, Instagram does give you the ability to share on diverse social media, ie: Facebook and Twitter.

Which is better? Truthfully, download and use both applications. The more exposure your business has, especially on different social media, the more results you’ll be rewarded with. If you do not have the time or resources to produce material on both, which one would you choose? Make your decision by reviewing the your options below.

Instagram

  • 130 million+ users
  • FX filters for your videos
  • Upload original footage shot from your camera roll
  • Share footage on multiple social media
  • 15 seconds of film time

Vine:

  • Users are a different audience
  • Quick, real time answers with footage
  • Ghost feature
  • Share on more than social media, including emails, text messages, and URLs
  • No trickery with filters
  • “Loop” playing element


How to make better Vine videos: Use a tripod to steady the Image. #VineTip video provided by @origiful on Vine Blog.

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